Author(s) :

Jiang-Yan Huang.

Volume/Issue :

Abstract :

Through a comprehensive case analysis, this paper examines XD Technology’s human-centered management and marketing strategies in attention training. The research demonstrates how the company has constructed a distinctive educational technology ecosystem through four core approaches: “products returning to human-centered principles”, “marketing returning to human-centered principles”, “services returning to human-centered principles”, and “strategy focusing on human-centered principles” through organizational transformation. Based on practical implementation in the Minxi revolutionary base area, XD Technology has successfully achieved technology democratization and urban-rural educational integration, providing a replicable “Longyan Model” for educational equity. The findings indicate that user-needs-oriented human-centered strategies enhance enterprise competitiveness and contribute significantly to educational modernization and rural revitalization. The research employs case study methodology to investigate XD Technology's 16-month implementation across 23 schools, benefiting over 3,000 students, thereby providing theoretical guidance and practical insights for sustainable development in educational technology enterprises.

Keywords :

XD technology, Attention training, Human-centered management, Educational technology, Urban-rural educational integration,Brain-computer interface technology

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